The Complete Idiot's Guide to Winning Customer Loyalty
Type
Book
Authors
ISBN 10
1592573835
ISBN 13
9781592573837
Category
Unknown
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Publication Year
2005
Publisher
Pages
352
Description
Your company is in your customer’s hands. Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. • Loyalty program membership exceeded a rate of 30% between 2000 and 2003 • The top 20% of a company’s customers account for 80% of sales • Top customers spend 50 times more than casual customers • Frequent flier/shopper programs are more popular than ever - from Amzon
Number of Copies
1
